Professional Way
Link to www.professionalway.com.au

Professional Way is a free weekly e-newsletter service that advises professionals about professional development events in and around Canberra

– in their own field and in any other field they decide to select to receive information on.

This keeps professionals in all industries up-to-date with developments in fields that are related to theirs – without them having to join yet another association.

Subscribers
Professional Way events include seminars, workshops, networking sessions, conferences, lectures etc.

• Professional Way provides professionals with an easy way to stay informed about professional development opportunities in their own and related fields;
• Subscribers can select the specific categories they wish to receive information about – and that is all they will receive;
• Subscribers only receive information on subjects they have expressed interest in – no irrelevant information – it’s narrowcasting as opposed to broadcasting;
• Once you subscribe, the newsletter arrives promptly every Wednesday in your inbox to inform you of upcoming professional events; and
• Most importantly, the service is free to subscribers.

Visit www.professionalway.com.au and follow the instructions to sign up.

Our Subscribers (pdf)
Testimonials (pdf)
Becoming a Subscriber (pdf)

Event Organisers
If you want to reach some 1200 keen, interested professionals who want to know about the latest events in their field and have already indicated the topics of interest to them, then this will be the most cost-effective – and highly targeted - communications channel that you will find in the market.

The professional categories under which an event may be able to be listed are:

• Accounting, Auditing, Banking, Finance & Insurance
• Awards & Government Grants
• Broad Professional Skills
• Building, Construction & Engineering
• Business & Management
• Charity Events
• Community services
• Defence, Intelligence & Security
• Economics
• Education
• Environment, Natural Resources & Agriculture
• Health
• Human Resources & Training
• Humanities and culture
• Information & Communication Technology
• Information Services
• Law
• Marketing, Advertising, Customer Service & Sales
• Media & Publishing
• Networking Functions
• New Technology
• Political Science, Policy & Public Administration
• Politics
• Property & Real Estate
• Science & Technology
• Social Events
• Sport & Recreation
• Telecommunications
• Trade & International Affairs
• Transport & Logistics
• Travel, Tourism & Events

Many educational institutions (including government, tertiary as well as private sector organisations) have taken out listing subscriptions which allow an unlimited number of events to be listed through the course of a year.

There are some restrictions on which categories events may be listed in – to maintain the integrity of the highly targeted nature of the service.

However, by ensuring the topic of the event is relevant to the category or sub-category in which it is listed, it ensures that you are reaching the right professionals.

If you need to check out the statistics related to the service, the following documents may be of assistance:

What is Professional Way? (pdf)
Our Subscribers (pdf)
Testimonials (pdf)
2009-10 Pricing Information (pdf)
Entering an Event (pdf)

Advertisers
If you need to reach professionals regarding your services or products or need to reach event organisers, then consider advertising in the weekly newsletter.

2009-10 Pricing Information (pdf)

Details can be obtained from the contact below.

To Contact
If you have any problems – or even want to enquire about listing your own organisation’s professional development events – call 1300 PROWAY (1300 776 929) and talk to the Professional Way staff.

Check out the sample newsletter at www.professionalway.com.au or to find out what else is going on at the time you want to run your event, check out the 24 / 7 calendar.