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(Min course number: 6) (Max course number:10)

Wednesday, 15 February 2012

Now taking bookings!

Learn how to set realistic goals for your communications exercise, identify key messages and the best communications tools and channels to reach key target audiences.

Develop your own strategy during the day and learn from those who’ve run campaigns that work.  Compare your strategy with our reference library of ones others have developed.

Media 102

Learn how to construct an effective and newsworthy media release in the style that journalists prefer; when to use graphs and data, how best to present your story and appropriately targeting and distributing your releases.

Over 90% of media releases go straight in the bin – this course is for those who want to be part of the other 10%.

Thursday, 23 February 2012

Video Production for Social Media

Learn the basics of creating quality corporate videos for social media and other purposes, on any budget.

You’ll be writing short scripts, pointing the camera, learning about key production values such as lighting, sound and editing and how to obtain the best outcome on a tight budget.

Learn how to identify good and bad video production values (and avoid shoddy production values that will make your video look cheap), about what equipment to use/buy, talent, lighting, sound and editing  and morenavigating the corporate / government approval process. There'll be plenty of workshop time to practice with the equipment on the day.

Starting with ‘the elements of a good news story’, this interactive course includes liaising with the Press Gallery, understanding which journalists to work with and the appropriate times and means to contact them. 

Senior journalists share their knowledge, their pet likes and dislikes, how newsrooms operate and how to play ‘the media game’. 

Developed for anyone who is required (as an individual or representing an organisation/government) to contact and/or interact with the Australian media.

Now taking bookings!

This course covers the essentials of running both small and large events as well as government and corporate functions.

Using practical exercises, we work through the key stages of hosting a professional event, focussing on the importance of the planning and preparation stages and how professional post-event analysis can ensure continued success of an event.

Writing 103

A training course devised primarily for Territory, State and Federal public servants seeking to enhance and improve specific written skills.

This course focuses on writing briefs, ministerials, policy documents, question time briefs (QTBs), possible parliamentary questions (PPQs), questions on notice, memos, minutes and other public service and government documents. A must for those in government departments and agencies.

Feature writing for magazines, newspapers and newsletters requires a professional methodology for organising and presenting information.

This interactive and practical workshop shows how to take raw source material and develop and shape it into compelling and properly structured feature articles.